PHILIPS 2013 (2010–2014) is an experimental art project by Iain Ball that reimagines the Philips brand passing through a post-capitalist, post-2012 paradigm shift. Emerging from early internet network cultures and post-net art, the project speculates on how a global corporation might mutate into something occult, esoteric, and mythological when confronted with systemic collapse and technological transformation. Through installations, product “totems,” and ritualized events, PHILIPS 2013 stages a speculative metamorphosis of consumer electronics into symbolic relics—objects charged with spiritual, mystical, and deathly resonance. Drawing on themes of apocalypse, control, cybernetics, and the inevitability of decay, the project transforms corporate branding into a surreal survival strategy for an uncertain future.